4 Essential Steps To Increase Online Sales
Health check! We’re almost halfway through 2023 - how’s your eCommerce business doing?
Are sales pacing to exceed your goals for the year?
Or is your business falling behind?
For the record, most product-based businesses had a rough 2022 sales year, and it’s been equally challenging to boost sales velocity in 2023 due to inflation pressures, shifting consumer demand and buying behaviors, and on-going increases in supply chain costs. Whether your sales have fallen behind the plan or you don’t even have an eCommerce strategy for how to increase online sales this year, take a deep breath – you’re not alone!
If you haven’t heard this yet today, let me be the first to tell you - you CAN attract new customers, improve online sales, and realize profitable growth again in your business. And you can do it THIS YEAR. Yup. In 2023.
What you need isn’t a miracle, a viral video, or new stay-at-home mandates to trap consumers into shopping online again (don’t judge, every eCommerce manager has thought this!). What you do need is a a well-defined eCommerce strategy designed specifically for your business, your customer, and your competitive market to get you back on the path to profitable growth.
If you’re a product-based business, the Growth For Good™ System is a tested and proven framework for designing and a successful new path to profitable growth. For 20 years, I led sales and marketing teams at globally recognized CPG brands and developed this framework to increase sales on Amazon, Walmart.com, and Shopify across food & beverage, toys, apparel, and home goods categories. Our teams beat P&L target goals every year we used this framework, which gave us a methodology to:
EXAMINE – Execute a deep assessment of our business, products, and customers
ANTICIPATE – Create an informed expectation for how our brand’s competitive landscape would evolve
PREPARE – Define how our business and teams would grow to win in the evolving competitive landscape
Growth For Good™ System
I explain more about the Growth For Good™ System and how we deploy the principles of examination, anticipation, and preparation to identify untapped sales and growth opportunities for brands and products. In this quick intro guide, I'll break down Growth For Good™ and walk through the 4-step process to improve online sales and get your business back on the path to profitable growth. Each step has 3 key questions to ask to help get started today putting these principles to work for your online business.
Grab your copy of the Intro Guide to the Growth For Good™ System here!
About the Author
Hi! I’m Amber Jackson, and I help brand leaders and eCommerce managers find new customers and increase online sales to grow their product-based business. For 20 years I led sales and marketing teams for globally recognized CPG brands. My strategy skills and leadership style delivered record sales on Amazon, Walmart.com, and Shopify for each business I managed. Now, I'm taking everything I know about strategic growth and sharing it in a new way to help more brands scale their business online.